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PRIVATE BANK BERGOS AG · 2024–2025

Communications
& Brand Manager

Built and led the Brand Center.
Responsible for visual identity, editorial design
and digital assets for next-generation HNWI clients.

Brand Management CI/CD Editorial Design Digital Assets
ABOUT THE COMPANY

Private Bank Bergos AG is an independent Swiss private bank focusing on individual wealth management. The bank combines traditional Swiss banking values with modern wealth management for HNWI and next-generation clients.

INDUSTRY
Private Banking
PERIOD
April 2024 – December 2025
COMPANY SIZE
50–100 Employees
LOCATION
Zurich, Switzerland
KEY RESPONSIBILITIES
01
Brand Center
Built CI/CD governance framework, style guide, brand voice, visual identity templates and SharePoint asset library.

+90% brand conformity · +40% usage · −30–40% search time.
02
Editorial & Print
Produced the monthly employee magazine «Pavilion» end-to-end — from content to print coordination. Monthly print ads in NZZ and Monocle — concept, design and print management.
03
Campaign Materials
Independently produced all brand materials: townhall presentations, podcast cover art, LinkedIn banners, social media formats and event materials.
04
Investment Communications
Conceived and produced the «Bergos Next Gen» brochure for the strategic growth segment of young investors.
05
Social Media & Strategy
Managed cross-channel communications for HNWI audiences. Co-developed the 2026 social media strategy.

+3.2% engagement rate · +15% qualified decision-makers.
06
Website & SEO
Managed SEO copy, on-page optimisation and performance reporting. Coordinated website redesign with agencies.
IMPACT
+90 %
Brand Conformity
+3.2%
LinkedIn Engagement Rate
×2.5
AI Workflow Output
TOOLS USED
DESIGN & CONTENT
InDesign Adobe Photoshop Canva PowerPoint
STRATEGY & ANALYTICS
LinkedIn Analytics Google Analytics Meta Business Suite Microsoft 365 Claude AI
COMMUNICATIONS · BRAND STRATEGY · ZURICH · VISUAL IDENTITY · PROJECT NR. 13 · COMMUNICATIONS · BRAND STRATEGY · ZURICH · VISUAL IDENTITY · PROJECT NR. 13 · COMMUNICATIONS · BRAND STRATEGY · ZURICH · VISUAL IDENTITY · PROJECT NR. 13 · COMMUNICATIONS · BRAND STRATEGY · ZURICH · VISUAL IDENTITY · PROJECT NR. 13 ·

GET IN
TOUCH

Email Inquiries Nico Bigler hallo.nicobigler@gmail.com
Socials Instagram LinkedIn Downloads ↓CV German ↓CV English
Project Nr. 13
Archive — Project Nr. 13